by Jonathan Crouch
Intro
It used to be so simple. The accepted wisdom of big car purchases dictated that anything priced much above £20,000 was doomed if it had a hatchback. Big sports utility vehicles and MPV people carriers got an exemption, but otherwise trying to sell an upmarket liftback was a tough gig. Saab tried and failed, before conspicuously labelling many of its wares with a saloon moniker, and even some vehicles that looked as if they might be hatchbacks, actually sported stubby boots instead. So what changed? Why is the market now heaving under the weight of plush hatches? To find the answer, you need to look at the humble estate. Some time around the turn of the century, marketers realised that estate versions of executive cars were beginning to attract a younger bu…
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