by Jonathan Crouch
Intro
The smiles on the faces of Audi executives at the 1997 press launch carefully hid a touch of nervousness. Their latest A6 was the first to be designed from scratch wearing the badge - its predecessor was a lightly re-touched and re-named 100 - and the striking shape of the latest car could have alienated as many buyers as it attracted. It didn't. Even though business buyers in BMW 5 Series and Mercedes-Benz E-Class territory are notoriously conservative, the A6 had to be different to offer a real alternative. And it was, particularly in four-door form. Did a saloon really have to look like a saloon? Or could it be a touch more provocative with a roof line more akin to a sporty coupe? Characterful? Even in-your-face? Audi said 'yes' and the executive establishment decided th…
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