by Jonathan Crouch
Intro
By the time Honda launched its third generation CR-V towards the latter stages of 2006, its task of remaining at the top of the compact 4x4 sales charts was looking massively more difficult. Not that Honda had taken its eye off the ball with the product: the CR-V was better than ever. The problem was that so many other manufacturers were now pulling out all the stops to cash in on the compact 4x4 boom. It wasn't long before virtually every single big name car brand had a small off-roader on its books. The CR-V had been one of a select breed: now it was going to have to fight it out amongst the masses. The CR-V had established a profitable position for itself in the marketplace since the first generation car arrived in 1997. If anything, Honda's offering was ahead of its tim…
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