by Jonathan Crouch
Intro
In the UK, we're quite proud of the boom in our pick-up truck market that took place in the early years of this century. The trend was driven by the double-cab pick-up's commercial vehicle tax status that allowed businesses and company car users to save a packet in tax by running one instead of a conventional car. At the time, the sector's growth was described as an explosion and lots of manufacturers rushed to take advantage but in global terms, sales levels only really increased from a drip, drip, drip to a trickle. In certain regions of the world, the pick-up reigns supreme and the vehicle we know as the Isuzu Rodeo will be a far more familiar sight elsewhere than it is here.
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