by Jonathan Crouch
Intro
Jeep built its name on vehicles that could boldly go where other 4x4s got stuck and forced their owners to trudge off in search of a farmer with a tractor and a tow rope. These rugged go-anywhere Jeeps are great if you want to pick your way down rock-strewn river beds, power along swampy tracks or make your neighbours think that's what you're up to on the weekends but most UK motorists aren't interested in that stuff. Jeep was limiting its market with this gung-ho image so the Patriot was introduced to show a softer side and broaden the brand's appeal.
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