by Jonathan Crouch
Intro
Until early 2007, Kia had shown glimpses of ambition but ultimately, glimpses were all they were. Cars like the Sedona, Picanto and Sorento had led commentators to speculate on what the marque might be capable of but it wasn't until the arrival of the cee'd family hatchback that any cast-iron evidence was forthcoming. The cee'd was the first car to really showcase Kia's potential to rise above the bargain basement territory where the Southeast Asian marques had traditionally held sway with their low prices and high equipment levels. Finally, here was a Kia with the quality to challenge the European and Japanese brands on a level playing field. On the used market, the cee'd might even make more sense than it did new.
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