by Jonathan Crouch
Intro
When Mercedes has got the better of its rivals down the years, it's usually done so by sticking to what it does best. That means producing cars that are instilled with quality, reliability and a certain class. The problem the brand faced with the C-Class it launched in 2007 was that the compact executive car market appeared to be residing in a place that wasn't exactly in tune with traditional Mercedes values. BMW and Audi were succeeding with dynamic, sporty conveyances for the young executive and next to them, mainstream versions the C-Class felt rather reserved. To claw back lost ground, this C-Class needed a paradigm shift.
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