by Jonathan Crouch
Intro
The concept of a hip Skoda took a while to gain traction with the general public. Yes, cars like the Octavia vRS had a certain inverse snobbery about them, but it wasn't until the launch of the Yeti that Skoda had a car on its books that would generate a new sort of customer into their showrooms. The Yeti was cool because there was nothing quite like it, not only in the Volkswagen Group portfolio, but amongst anything similarly priced. It also possessed another essential prerequisite, namely that it didn't appear to be trying too hard. Of course, its profile was boosted hugely by Jeremy Clarkson's proclamation that it was the greatest thing....in the world on Top Gear and while it was then no longer a car merely for the clued-in customer, it was good to see Skoda getting some rec…
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