by Jonathan Crouch
Intro
When it comes to badge equity, you've either got it or you haven't. Whilst Mercedes and BMW drivers pay a big premium for the guaranteed residual values and snob appeal of their smart badges, there are other marques that have to forge an existence on the strength of their hardware. Take SsangYong for example. If you're asking yourself 'Who?', that illustrates the point exactly. The Musso 4x4 was launched in the UK in 1995 and failed to create much of an impression for four years, largely due to the fact that we like our premium badges on big 4x4s. The ironic thing is that if you pop the bonnet, you'll see a premium lump of Mercedes-Benz iron staring back at you but most never bothered to investigate that far. As a used buy, the Musso makes an excellent val…
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