by Jonathan Crouch
Intro
There are jobs, there are difficult jobs and there are impossible jobs. The one handed to Toyota's Auris upon its launch slotted squarely into the latter category. The Toyota Corolla had carved out an automotive dynasty the like of which we may never see again. Through its ten generations, the car had taken the world automotive industry by storm - fuelling Toyota's rise to the top and claiming the title of the world's best selling car in the process. All the Auris needed to do was replace the Corolla. Actually, that wasn't all; it also needed to replicate the Corolla's unyielding reliability and build quality while injecting a spark of flair in to proceedings. The Corolla, you see, was always thought a little bit dull by UK buyers. Nobody gave the Auris much of a prayer but if you pu…
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