by Jonathan Crouch
Intro
Although Wayne Rooney might disagree, old people just aren't sexy. Well, not to advertisers at least, who seem to overlook the fact that older car buyers often have more disposable income and time than many other demographics and need cars that suit their needs. Watch car ads on television and it seems that if you're anything over 35 you're invisible to car manufacturers. Toyota's Verso-S bucked this particular trend, aimed fairly and squarely at what they call 'empty-nester; those whose kids had left home and who wanted a car that was practical, reliable, easy to drive and which didn't draw a whole lot of attention to itself. These are all solid justifications for bringing the Verso-S to market, but its chances were torpedoed by some hugely optimistic pricing on Toyota's pa…
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