History
Today, a supermini must be more than sensible, practical, well-built and efficient. Buyers now take those sorts of things for granted and look instead for fashion, flair, innovation and technology. Back in 2017, Toyota hoped they'd be seeking something like this, the much improved version of their third generation Yaris.
The original version of this MK3 Yaris model, launched back in 2011, was a decent car and quickly distinguished itself in offering the only full-Hybrid powertrain available in the supermini segment. Not every buyer in this class wants or can afford petrol/electric power though, and there simply weren't enough reasons to buy other more conventional Yaris variants when rivals offered more striking looks, more engaging design and a more dynamic driving experience. A far-reaching update in 2014 improved things though and subsequent sales gradually rose - enough in fact by 2016 to take total Yaris production beyond three million units and see the MK3 line account for 6.5% of the European supermini sector.
By 2017 though, that market share was coming under considerable pressure, with the arrival of all-new versions of key segment contenders like Ford's Fiesta, SEAT's Ibiza, Nissan's Micra, Kia's Rio and Citroen's C3. Ideally, a completely new fourth generation Yaris design would have effectively countered this threat, but with that still a few years away, Toyota contented itself with the £76 million further re-development of the third generation model that we're going to look at in detail here. It was an update package designed in Europe for European buyers and one that for the first time, was also adopted by the Japanese-made 'Vitz'-badged version of this car that sold across the rest of the world.
So, it was a big deal, which is something you quickly discover once you start to drill down into the detail. Over 900 new parts were added to this enhanced MK3 model to improve its design, dynamic performance and safety and, perhaps most significantly, there was a completely new mainstream petrol engine, a 1.5-litre powerplant that at last replaced the previous aging old 1.33-litre unit. For the first time, there was also a high performance race-inspired hot hatch variant, the Yaris GRMN model, which offered a supercharged 1.8-litre engine producing 205bhp. As before, the line-up's major draw continued to be the hybrid powered version that almost half of all Yaris customers in our market wanted - the opposition from this period still had nothing to counter that. As part of the updates, this variant was made even quieter and smoother to drive.
In terms of the total range proposition, what it all adds up to, we were told, was supermini fashion at its most friendly, chic city motoring at its most sensible. This fresher take on Yaris motoring lasted until later in 2020, when an all-new fourth generation Yaris model was launched.
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