by Jonathan Crouch
Intro
As names for cars go, Phaeton perhaps never had the best start in life. The son of the sun-god Helios, when Phaeton ("the shining one") finally learned who his father was, he went east to meet him. He induced his father to allow him to drive the chariot of the sun across the heavens for one day. The horses, feeling their reins held by a weaker hand, ran wildly out of their course and came close to the earth, threatening to burn it. Zeus noticed the danger and with a thunderbolt he destroyed Phaeton. He fell down into the legendary river Eridanus where he was found by the river nymphs who mourned him and buried him. Hardly encouraging stuff and when some commentators heard of Volkswagen's plans to introduce a luxury saloon they predicted a similarly rapid dem…
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