by Jonathan Crouch
Intro
Perhaps it seemed a good idea at the time. Clothe a Saab 9-3 in angular Cadillac styling and you have a car that has cost very little to develop but which offers the Cadillac brand a toehold in the European market appealing to a different buyer profile than its Saab sibling. What could go wrong? Quite a lot as it happened. A patchy dealer network and little in the way of marketing support meant that the BLS, an otherwise decent car, withered on the vine. In March 2009, shortly before the BLS was discontinued, Cadillac managed 11 UK sales. Bentley managed 125 and Porsche moved 930 vehicles. Exclusivity is certainly on your side if you can find a used example.
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